About Choice

Choice Branded Hotels (Choice) was founded in Florida, US in 1939. With a history of over 79 years, Choice (NYSE: CHH) has successfully developed to become the 7th Top International Lodging Company in the World.

Originating from the Quality chain, Choice focused in developing the Comfort brand since the early 80's. In the same decade, Choice annexed Clarion, Rodeway and Econo Lodge brands. By this stage, Choice had successfully expanded her hotel network to 5 continents of the world. Currently, Choice owns 11 international hotel brands, including Clarion, Quality, Comfort and Comfort Suites. Choice-branded properties cover a variety of options to fit different markets in different countries, and to satisfy different guest expectations and investment needs.

Choice is aiming to build value for money accommodation experience, and to pay every effort to bring the hotel owner the highest return. Being one of the world's largest international hotel group, Choice believes to combine people, brand and technology together is the cornerstone of success. Up to April 2018, Choice has a total of over 6,800 hotels in 40 countries and territories, and provides more than 500,000 guest rooms and suites. The Brand Loyalty Program - Choice Privileges Rewards, has a member base of more than 35,000,000.


Choice has appointed Crestwood Hotels International Inc (Crestwood), a solely owned foreign company registered in Beijing, as the authorized representative for the development of hotel brand and hotel network in China.

To ensure the success of the brand development and hotel investment, Choice and Crestwood has chosen the best suitable hotel brands for China market, including Clarion - a deluxe 5-star brand, Quality - a high-scale 4-star brand, Comfort - a superior-scale 4-star brand and Comfort Suites - a brand for superior serviced apartments and all suites hotel products. In addition, Crestwood also provides Choice certified hotel management and technical services.

The founder and President of Crestwood, Mr Rick Hui, is a Canadian Chinese with long and solid management experience in operating Choice-branded properties. Crestwood and Mr Hui are enhancing the development strategies in the region to promise a remarkable goal.